
Generalist management training: thus was custom to define the MBA. It is true... But the reality is much more complex. Because this program now well beyond the simple management tools accelerated learning: seek priority participants, it is to be accompanied and supported a process of reflection on their careers and, increasingly, of personal challenge. Thus, at HEC, this companion, personal and career, represents about one-third of the MBA curriculum.
"The MBA participants are getting ready to live a harsh and unsettling period, analysis Michel Gutsatz, Director of the MBA to Euromed Management, in Marseille. This is why we support them, psychological and professional plans along the way. "A point of view more widespread - particularly in establishments offering a MBA"part-time", where most of the"students"have a job in parallel. MBA Frontlist very demanding experience, should help them to take the kick. Coaching, individual or collective, are therefore very "trendy" four or five years. And even more since the crisis disrupts work organizations and the labour market.
Second reason for this change: "the companies have increased their level of requirement on relational and behavioral skills they expect from their top managers," observes Sylvie Roussillon, Professor of leadership and personal development at EM Lyon. Where the interest to help participants better acquainted and to assume.

Personality tests
Therefore, a growing number of MBA integrate specific modules dedicated to personal development. It is the case of Skema Business School, which dedicated them, for eight years already, 40 fixed hours. Objective: "that each reach better understanding of his personality and his faults." "To do this, we use a theoretical approach of the leadership, but games of role or managerial case studies, before objectives of progression", says Claire Dray, Director of the Modular Executive MBA from the school.
EM Lyon, on the other hand, proposes a mandatory six-day seminar. In the program, methods to better manager and advance its collaborators. As a bonus, optional modules of three days: speech in public, knowledge of itself via the personality test MBTI (Myers Briggs Type Indicator), success in the international... Not to mention meetings (in head to head or mini) with a coach. The school also organizes a "value workshops", with 4 or 5 participants, to discuss difficulties, discuss a project, learn how to manage its priorities and its balance of life... "It is an area of questioning, which allows to reduce the gap between what participants learn at school and practice business," said Sylvie Roussillon.
Other schools also use of business coaches. Euromed offers, since 2008, ten hours of coaching in face to face, supplemented by a custom "mentoring" provided by alumni of the MBA. For its part, the MBA of the ICN in Nancy and EM Strasbourg offers 12 hours of reflection in small groups, with four stages: on their MBTI psychological profile, and then on their professional skills, personal development and curriculum, the contribution of the MBA in all the compartments of their lives. "In addition, one which remains on his hunger can will be followed by a certified coach," said Krista Finstad-Million, Director of the EMBA.
"Coaching to take step back, to be joined in a life and career transition, summarizes Frédérique Tofani, coach to Euromed.". And it helps to make decisions. "On the front of employment also. As the situation grows directors MBA, Skema or Euromed in particular, to propose to their trainees in position to carry out assessments of skills, enhance their CV, of maintenance or the introduction of a. In short, to the marketing itself to better opportunities of promotion... internal or external.